Smarter Business Start ups

Smarter Business Start Ups by Jon Smith

Infinite Ideas, December 2004 ISBN: 978-190490226X

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"Starting a business is possibly one of the most exciting, exhilarating and rewarding experiences available to mankind (except possibly winning £15 million on the Lottery!). But it is not easy - it comes with a huge risk to your finances, your friendships and possibly even your health. More and more start-ups are not surviving beyond the first twelve months of operations and for some, the failure of the business leads to bankruptcy. So, with all of the odds apparently stacked against you should your idea remain just that - an idea?

No! New businesses can be incredibly successful. Like anything, you have to use the tricks of the trade and ensure your idea stands the greatest chance of success. Smarter Business Start-ups will show you how to plan effectively to create the business you want, help kick your competition into touch and fund the right sources of finance. But just as important as this, it will show you how to sustain your passion for the business and have fun! Enjoy!"

Jon Smith

Here are 52 proven brilliant ideas to make sure your business gets off to the right start and stays on track. Jon will show you how to:

  • Raise the right finance
  • Budget and forecast
  • Assess and understand your competitors’ strengths (and weaknesses!)
  • Take the right advice
  • Market your business creatively
  • Manage cash
  • Cope with setbacks

and much much more!


With the 52 Brilliant Ideas series readers can enhance their existing skills with negligible investment of time or money and will substantially improve their performance over the course of a year. Each of the 52 chapters tackles a single aspect of the subject in an entertaining and lively way. At the end of each chapter is a "how did it go?" feature which allows readers to reflect on the lesson in a classic experiental learning pattern. The tone of each book is personal and informal; readers will feel as though they are having a one-to-one with their favourite coach.


"Part of the 52 Brilliant Ideas series I was so keen on in my last review. This title underlines everything that's so right about it."  The Bookseller, January 2005