Google AdWords That Work - 7 Secrets to Cashing in with the No.1 Search Engine by Jon Smith
Infinite Ideas, November 2008 ISBN: 978-1905940981
This book is intended for web owners, marketing managers, project managers and anyone interested in promoting their website effectively. It is for the non-techie who wants to be involved – this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you.
An effective Google AdWords campaign is a necessity if you take your business seriously and you want it to be taken seriously – firstly, it offers the chance to build brand awareness cheaply and effectively. Your short to medium-term plan may well be to improve your natural listing on Google and other search engines, but you don’t want to be sitting idle while this process it taking place – AdWords gets you in the search public’s eye here and now. If your campaign’s well thought out and well managed, and you follow the advice in this book, then you’re only going to be paying when real prospects click through to a specific page, product or area of your site – and there’s a high probability that they are going to convert into customers. Secondly, AdWords can offer you a real chance of ‘getting big, fast’. This isn’t about just throwing a limitless budget at Google and seeing what happens, with your fingers crossed that something will stick – quite simply, through a systematic and prepared campaign you can quite easily grow from obscurity to perceived market leader in a couple of months – now how’s that for an effective ROI?